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November 2019

China Business Day 2019

November 20
Congress Center Messe Frankfurt, Ludwig-Erhard-Anlage 1
Frankfurt am Main, 60327 Germany
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Opportunities in China: Market entry and sustainable sales success in the market of the future An innovation and strategy day for manufacturers and retailers in the consumer goods industry. With 1.4 billion inhabitants and an increasingly free-spending middle class, China is one of the most important growth markets for German companies. How do German brand suppliers from industry and trade have to position themselves for successful market entry? And how will Western brands remain successful in China's extremely dynamic market…

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