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Networking seminar: How to set up your Chinese e-commerce and digital marketing 2019

September 26 / 5:30 pm - 9:30 pm UTC+0


China is the world´s largest and most dynamic e-commerce market. China’s rapid retail growth is partly due to the continued booming of e-commerce. E-Commerce in China is not just another distribution channel. E-commerce platforms, together with social media, mobile apps and the rising commerce entertainment culture is shaping a sophisticated and lucrative digital world where Chinese consumers live and constantly engage in their daily activities.

To successfully set up your ecommerce business, reach Chinese consumers, build brands and to gain market share in this vibrant market, companies and brand owners need to understand its unique landscape and legal framework.

Ecovis Beijing, ZGC InnoHub and GDCF MRN are delighted to invite you to join our networking seminar in Heidelberg on the 26th September 2019. This event brings together top experts and consultants for ecommerce and digital marketing in China, to discuss the opportunities and challenges ahead and guide you to set up your e-commerce business and digital marketing strategy in China. Consultants from Ecovis Beijing will introduce China´s biggest and newest e-commerce platforms and social media channels and how to set up your ecommerce business from outside of and inside of China. Manuela Reintgen and Zhiruo Zhao from Ecovis will also give an outline of the new set of rules now governs the cross-border e-commerce market since this year, and guide you through the tax system for e-commerce retail sales. Gina Hardebeck from Storymaker introduces marketing and sales on the WeChat ecosystem. In addition, she will explain what WeChat Mini-Programs are, why it is important for foreign businesses to understand them, and how to utilize them to reach target audiences in China.

Who is this event aimed at?

  • Marketers interested in getting to know the newest trends in digital marketing in China

  • Brand owners wanting to sell via WeChat from outside China

  • Companies wanting to open their eShops on Taobao, TMall and JD.com etc. in China

  • Anyone interested in China’s hottest new social commerce platforms like Little Red Book, Kaola, and Pinduoduo

  • Brand retailers experiencing an increase in Chinese customers to their European stores

What you will learn and take away?

  • A current overview on China’s digital landscape, digital marketing and ecommerce ecosystem

  • Invaluable insights from top experts on how to market and sell your brands, products and services via WeChat

  • Comprehensive guide on how to set up a e-commerce business brought by experienced business consultants from legal and tax points of views

  • Drinks, finger food and networking


17:30 – Registration + small snack

19:00 – ZGC Inno-Hub: Welcome + short intro

19:15 – GDCF MRN: short introduction

19:30 – ECOVIS: Newest e-commerce and digital marketing trends in China

19:50 – ECOVIS: How to set up your E-Commerce business properly?

20:15 – StoryMaker: WeChat marketing strategies & mini programs

20:35 – Q&A, discussion round

20:55 – Networking

~21:30 – End


Registrations are closed for this event

About the speakers:

Fei Xun (CEO of ZGC-InnoHub)

Ms. Fei Xun is the Director of the Heidelberg Liaison Office of Zhongguancun National Independent Innovation Demonstration Zone and CEO of ZGC-InnoHub – Zhongguancun German Innovation Center. Ms. Xun has more than 20 years extensive working experience in the Chinese government, state-owned enterprises and private enterprises with excellent achievements. She has a deep understanding of Chinese government policy formulation and implementation, international business cooperation and intercultural challenges. At the same time, as an entrepreneur, her own business in China has also achieved great success with more than 100,000 customers and followers on WeChat.

Felix Kurz (chairman of the board of GDCF MRN)

Mr.Felix Kurz, who is also vice president of the “German-Chinese Union for Companies (ADCG)”, spends about a third of the year in the People’s Republic of China. The owner of the Mannheim-based communications agency kurzup is one of the founders of the alternative “die tageszeitung”, a german newspaper, and worked for almost 20 years as an editor for the news magazine “Der SPIEGEL”. The expert on china and communications maintains long-standing intensive relations with the People’s Republic at a national, regional and local level.

Gina Hardebeck (Managing Partner Storymaker China)

In 1994, Ms. Hardebeck discovered her affinity for Asia, while in Hong Kong. After finishing her studies in sinology and journalist education, she joined Storymaker. Ms. Hardebeck offers consulting on the strategic and operative implementation of international communication and marketing campaigns.

Mrs. Hardenbeck is shareholder of the subisidiary Storymaker (Beijing) Ltd. She played a vital role in its foundation and buildup.

Moreover, in 2018, Gina Hardebeck became a member of executive management.

Manuela Reintgen (Senior Business Development Manager at Ecovis Beijing)


Heading our Business Development and Marketing department, Manuela lived and worked in China from 2009 to 2017 and currently advises clients in- and outside of China from our Heidelberg office. She holds a diploma in Chinese, French and Law and has worked for several private and governmental institutions in both Germany and China before joining ECOVIS Beijing. Her focus is on foreign direct investment into China, she advises our clients on all aspects of establishing and doing business in China. Manuela is well versed in tax and legal regulations as well as main challenges and pitfalls SMEs encounter whilst managing their China entity.

Contact: Mail

Zhiruo Zhao (Business Development & Marketing Manager at Ecovis Beijing)

Ms. Zhiruo Zhao is a manager in our business development and marketing team. In our Heidelberg office, she is the primary contact person for Chinese and international customers. Before joining Ecovis Beijing in 2016, she worked for a marketing research company in the field of marketing and data analysis. Previously, she worked on several projects for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in China and Germany. Ms. Zhao focuses on areas such as company formation, labor law, human resource management and German VAT compliance for e-commerce sellers.

ECOVIS Beijing is a member of Ecovis International, one of the 20 biggest tax & legal consulting networks in the world, and specialized in medium and small-sized enterprises (SMEs). Thanks to our one-stop-shop concept ECOVIS Beijing offers a unique combination of services. Our highly qualified and experienced international and Chinese team includes Certified Public Accountants (CPA), Certified Tax Agents (CTA), and Attorneys at Law (LL.M.). Especially foreign investors appreciate our competencies since we provide them with clear guidelines for their investment and assist them prior to, in the process of, and after their business incorporation in China.

About the event:

Date and time:

26th September 2019, from 17:30



ZGC InnoHub
Innovation Center @ Germany
Sino German Hi Tech Tower
Forum 7
69126 Heidelberg


Language of the lectures: German/English

Participation fee: free of charge



Email: heidelberg@ecovis-beijing.com

Tel.: 0049 (0)62219985639


September 26
5:30 pm - 9:30 pm
Event Category:


Ecovis Beijing
ZGC InnoHub


ZGC InnoHub Innovation Center
Forum 7,
Heidelberg, 69126 Germany
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