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China Business Day 2019

November 20, 2019

Opportunities in China: Market entry and sustainable sales success in the market of the future

An innovation and strategy day for manufacturers and retailers in the consumer goods industry. With 1.4 billion inhabitants and an increasingly free-spending middle class, China is one of the most important growth markets for German companies. How do German brand suppliers from industry and trade have to position themselves for successful market entry? And how will Western brands remain successful in China’s extremely dynamic market environment in the long term?

At the China Business Day on 20 November 2019, you will receive tangible answers from representatives of the consumer goods industry and trade, selected China experts and e-commerce specialists. In addition, the congress offers a comprehensive overview of the most important digital innovations from China that shape international trade.

The congress aims at managing directors of the FMCG sector, specialists and executives from sales and export. It also provides valuable insights for service providers and consulting companies active in the China business.

We look forward to attending China Business Day and holding a workshop on China’s Social Credit System and its impact on businesses.

Details of the program and registration can be found here (in German):



dfv conference group
+49 69 7595-3029


Congress Center Messe Frankfurt
Ludwig-Erhard-Anlage 1
Frankfurt am Main, 60327 Germany
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+49 69 75 75-0