Trademark

Brand Protection: Supreme wins trademark rights in China

In the western part of the world, China is notorious for the manufacturing and sales of counterfeit branded products. This raises the question of whether it makes sense to register a trademark in a country like China. A trademark is primarily used...
Green Card

EU and China Agree on More Extensive Protection of Geographical Indications

On 3 June 2017, China and the EU, on the occasion of the 19th EU-China Summit, formally announced the protection of 100 geographical indications respectively from both China and the EU through a bilateral agreement to be concluded in 2017. The list i...
ECOVIS Beijing, China, Legal Advisory, Trademark Registration, Trademark, Madrid System, Nice Agreement, WIPO, Trade Mark Law

Do Not Trust the Madrid System When You Register a Trademark in China

Trademark protection has been an issue of international trade ever since Industrialization and its corollary, the emergence of a consumer market, originated in Britain in the 19th century. It was no accident that tags, such as “Made in Germany”, were...

Apple loses trademark name to Xintong Tiandi Technology

Trademark issues have been a constant fear for successful companies looking to expand overseas. In places such as China, registering your company trademark before operating in the market is a necessity if the company wants to avoid future disagreemen...
trademark

Someone registered my trademark in China!

Before you even sell your products on the Chinese market, the first thing you should do is register your trademark. China operates a first to file policy, meaning if someone registers your trademark in China before you, it belongs to the earliest app...