(Event Report) Networking Seminar E-Commerce and digital Marketing in China (26. Sept. 2019)

The e-commerce sector has become a leading force in economic and social development and has changed people’s lifestyles. This is especially true in China, where e-commerce is booming. In 2018, China accounted for more than 50% of the world market for online commerce transactions. For this reason, more and more international investors are now looking at China. In the past, e-commerce platforms focused on the needs of consumers, but now they associate themselves with social media and apps to influence consumer behaviour. It is very important for international investors, who want to start their own business in China, to get to know the structure and characteristics of e-commerce in China to enjoy the potential of the market.
On September 26, 2019, a networking seminar on exactly this topic took place at the Sino German Hi-Tech Park in Heidelberg. The seminar was organized by the ZGC InnoHub, Ecovis Beijing and the GDCF MRN. We are very honoured to have the opportunity to give speeches and present the newest trends, marketing strategies and the legal and tax framework of starting an e-commerce business in China to the participants.
Ms. Fei Xun, Director of the ZGC InnoHub, first presented the development history of the Zhongguancun Science Park, then she described the lifestyle changes she has experienced through e-commerce, digitalization in China.
After that, Mr. Felix Kurz, Chief Executive Officer of GDCF MRN, gave a short introduction about the GDCF MRN and presented his experience in Yiwu, a city in China with the world´s biggest wholesale market, and his understanding of the Chinese e-commerce market.
Afterwards, Manuela Reintgen and Zhiruo Zhao of Ecovis Beijing explained the development and characteristics of the e-commerce market in China and its key players, including the biggest e-commerce platforms and social media channels, as well as the organizational forms of online commerce. Finally, the focus was put on legal issues such as ICP registrations as well as the Chinese tax system on cross-border e-commerce.
The last part of the seminar was held by Mrs. Gina Hardebeck of Storymaker. She explained the habits of Chinese consumers and gave some take-aways and tips on the popular WeChat platform.
After a Q&A and networking round, in a pleasant and relaxed atmosphere our networking seminar came to the end.